Socialgraphics are deep insights that maximize the lifetime value of your customers.
Socialgraphics tells you about what truly matters to your customers by revealing their expressed brand preferences, interests and intents--sourced from their online activity and updated in real time.
- Purchase IntentsUnderstand what and when your customers intend to buy.
- In-Market BuyersBe first to know which customers are ready to buy your product.
- Customer AdvocacyGet specific customer segments who are public advocates of your brand, as well as your brand detractors
- Online InfluenceKnow who really influences purchase behavior
ex: Bloggers and Social Influencers; topic and vertical specific experts who drive actions of other customers and amplify your message
- InterestsYour customers' interests, hobbies and activities
ex: Golf, Gardening, Yoga, Business Travel
- Brand AffinitiesWhat brands your customers shop, eat, wear, drive and more
ex: Neiman Marcus, PF Changs, 7 Jeans, Toyota, Muscle Milk
- Media HabitsSpecific data on which musicians your customers love, TV shows and videos they watch, and blogs, magazines and newspapers they read
ex: Rihanna, Breaking Bad, Chow Hound, Real Simple
- Places & VenuesWhat locations and businesses your customers visit
ex: AMC Theaters, New York Penn Station, Kimpton Hotels, LA Sports Club
- Competitor BrandsWhich competitors do your customers care about, and how do they feel about both your and competitors' products, prices, and customer experience
TrueLens computes Socialgraphics from your customers’ public social media profiles by translating qualitative expressions into actionable quantitative data.
Match Customers to Social
Your customers express themselves online through their public social profiles. TrueLens matches the customers in your database to those profiles across social networks.
Mine Customer Expressions and Distill Socialgraphics
TrueLens applies Natural Language Processing, brand taxonomies and machine learning algorithms to analyze your customers' public social media posts and identify their real world brand preferences and offline behaviors.
Make Data Actionable Via Your CRM
TrueLens appends the new Socialgraphic data on your customers into your existing CRM system, enriching your database--at the individual customer level--with actionable columns on their preferences and intents.
Run More Effective Marketing Campaigns
Use Socialgraphics to target and define new customer segments based on interests, brand preferences and purchase intents. Reach those segments to increase transactions and customer lifetime value.