Founded by visionary marketers and technologists from MIT, our mission is helping brands understand high-value truths about their business by empowering them to address the human side of their customers: their interests, expressions, desires and preferences. We put the power of 1 billion daily online consumer expressions in the hands of marketers in a scalable, actionable way that produces massive results. Based in Boston, TrueLens was founded by successful entrepreneurs and is backed by some of the top investors in the world.